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The web site states the following, "The national leaders in Energy Efficiency." We noticed that the web page said " Are you an existing business? An Energy Audit is a great place to begin for assessing and reducing your current energy consumption." It also said " The optimum time for addressing energy efficiency is in the design stage. Find out how a Design Audit can benefit you. Energy Management is the best way to ensure your business is always on top of your energy usage and requirements." The header had Wellington as the highest ranking optimized keyword. This keyword is followed by Utility Consultant, Utilities Consultants, and South Island which isn't as urgent as Wellington. The other words enercon.co.nz uses is NZ. North Island is included and could not be seen by search engines.